| 1999 |
Luella departs Vogue UK to pursue her path as a fashion designer |
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First collection, 'Daddy I Want a Pony', launched at London Fashion Week, September 1999 |
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| 2000 |
Wins Young Designer of the Year at the Elle Style Awards |
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| 2001 |
Shows autumn/winter 2001 collection in Milan at Bottega Veneta’s space, February 2001 |
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Shows spring/summer 2002 collection in New York for the first time, September 2001 |
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Luella for Mulberry collection, for spring/summer 2002, launched |
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| 2003 |
Kip, Luella’s first child, born in June 2003 |
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Luella Accessories launched for autumn/winter 2003 |
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Luella licenses Accessories line to VSQ in London |
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| 2005 |
Stevie, Luella’s second child, born in April 2005 |
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Luella licenses ready-to-wear line to VSQ in London, from autumn/winter 2005 |
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| 2006 |
Launch of Luella at Target, a one-off collaboration, spring/summer 2006 |
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Wins Elle Style Awards' British Designer of the Year, February 2006 |
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First Luella concession store opens in Harvey Nichols London, July 2006 |
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Further concessions opened in HN Istanbul and Villa Moda Dubai, November 2 2006 |
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| 2007 |
First shop-in-shop venture in Paris is opened within Printemps, April 2007 |
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Ned, Luella's third baby is born, May 2007 |
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Wins Glamour magazine's Designer of the Year Award, September 2007 |
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Nominated for Designer of the Year at the British Fashion Awards, November 2007 |
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London flagship store opens on Brook Street, Mayfair, September 2007 |
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Luella makes triumphant return to London Fashion Week for her spring/summer 2008 show,
presented at Claridges Ballroom, September 2007 |
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Collaboration with surf lifestyle brand O’Neill Europe announced |
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Hong Kong standalone store opens at Elements,
Union Square, October 2007 |
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| 2008 |
Wins Elle Style Awards' International Designer of the Year, February 2008 |
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Luella collects Designer of the Year 2008, the top British fashion accolade,
at the British Fashion Awards, November 2008 |